Objective: Deliver high quality leads during Ramadan
- Target Audience: 80% Qataris – 20% Expats | 60% Male – 40% Female | Age: 18-50 | Interests: Luxury lifestyle, shopping, car trends, car luxury accessories, travel & adventure, tech.
Key Success Drivers:
- Data driven approach achieved through focusing the communication on pre, during & post Ramadan.
- Supported by client’s previous data enabling us to create lookalike audiences from leads and from buyers
- Supported by an awareness campaign on YouTube & Shahid, building on the high content consumption.
5.65M
Impressions
84K
Leads
2,100
Impressions
+87%
Showroom
Visits
2.5%
Conversion Rate