Objective: Deliver high quality leads during Ramadan

  • Target Audience: 80% Qataris – 20% Expats | 60% Male – 40% Female | Age: 18-50 | Interests: Luxury lifestyle, shopping, car trends, car luxury accessories, travel & adventure, tech.

Key Success Drivers:

  • Data driven approach achieved through focusing the communication on pre, during & post Ramadan.
  • Supported by client’s previous data enabling us to create lookalike audiences from leads and from buyers
  • Supported by an awareness campaign on YouTube & Shahid, building on the high content consumption.

5.65M

Impressions

84K

Leads

2,100

Impressions

+87%

Showroom
Visits

2.5%

Conversion Rate