Objective: Deliver qualified leads

• Target Audience: Age: 35 – 55 years old, Predominantly male; High-income individuals; Business owners, senior executives, professionals, high-ranking government employees; Primarily Qatari nationals, also high-net-worth expatriates

Key Success Drivers:

• Precise audience targeting: High-net-worth Qatari nationals; Luxury-seeking
  expatriates living in affluent districts like The Pearl, West Bay, and Lusail.

Data Sources:

• Infiniti’s CRM database: Previous leads, past Infiniti owners.
• Lookalike audiences: Built from website visitors and high-engagement social media users.
• Behavioral signals: Users searching for luxury SUVs and visiting automotive websites.