Challenge

Increase and boost app orders throughout the covid lockdown period, which eventually increases the sales of Burgerizzr through the mobile app.

Solution

• App presence (targeted users who have downloaded food aggregators (hunger station, Talabat etc.) And competitors (burger king, Mcdonalds) mobile apps.
• Target during hunger times (lunch, dinner, late night), using day parting targeting (where bids are higher during weekends)
• Cross platform & cross device optimization generating the optimal number of installs and orders among all channels.