About Hope Hackathon

Empowering local and global talents amid the unexpected Corona pandemic, the Saudi Ministry of Communications and Information Technology decided to launch an online hackathon to come up with innovative ideas and solutions in three different tracks: Video Games, Home Entertainment and Digital Health

Target Audience

Reaching out to investors, young entrepreneurs, Field experts and aspiring innovators, digital game developers, apps developers and designers in Saudi Arabia and around the world

Strategy

• Launched a media mix of relevant channels including social media, search and programmatic across different key markets namely Saudi Arabia, GCC countries, Europe, China, USA and Canada.
• Advanced optimization tactics on a placement and creative levels were applied to hit the needed number of registrants at the optimal cost, along with using custom and lookalike audiences based on interests and behaviors to refine and customize the communication