About KAEC

KAEC is the largest privately-funded economic city in the world. Situated on the west coast of the Kingdom of Saudi Arabia, KAEC covers a total area of 181 square kilometers of land overlooking the Red Sea, approximately the size of Washington DC. KAEC is aimed at being a major contributor to achieving the Kingdom’s Vision 2030, and a great enabler of socio-economic development in the Kingdom of Saudi Arabia and comprises of the Industrial Valley, King Abdullah Port and Unique City Living.

Challenge

Generate qualified leads to sales events held in multiple cities across KSA and convert them into end-buyers.

Strategy

• Understand mindset and online behavior of senior business leaders:
• Tightly targeted campaign with advanced remarketing (with audience segmentation) to capture interested audience and convert into leads
• Geo-targeting hotels where events are taking place pushing potential buyers to visit the Emaar booth