About NIS – National Investment Strategy

Building on the Kingdom’s existing strengths, the overall objective of the NIS is to increase the quality and magnitude of investment in the Kingdom, which will help drive economic development in line with Vision 2030 and across priority sectors with a stronger domestic and international private sector role.

Target Audience

Reaching out to investors, big corporations and entrepreneurs in eight key markets including USA, UK, France, Russia, India, China, Japan and Germany

Strategy

• Understand mindset and online behavior of senior business leaders
• Tailored messaging and communication in each of the country’s native language to make it more personalized and relevant
• Enhanced creative A/B testing optimizing by sector, function and industry
• Advanced targeting by users’ LinkedIn role and title, Google search trends and behavior
• Hyperlocal targeting strategy for each of the 8 countries, focusing on business areas and hubs across main cities