Objective:

As Saudi Cruise functions on a seasonal base, the aim was to extract the maximum revenue with the highest effectiveness in the last 2 quarters before seasons’ end between Nov21-Mar22

Actions:

The digital experts studied the historical performance of the channel selection to optimize the current plan and implemented a test & learn phase to maximize effectiveness

Results:

The campaign achieved unseen results on all levels: the highest checkout rates, with the lowest bounce rates due to the advanced targeting approach implemented