Objective: achieve complete sellout of the tickets for both race day & concerts.

Target Audience: race lovers, youth & families, concert lovers, entertainment seekers. Local and international audiences looking for thrill.

Key Success Drivers:

• Data driven approach: Done through a data driven approach ensured through CDP integration & web visitors retargeting.
• Adopting a non-linear approach: Ensuring best results through adopting a non-linear approach and massive optimization efforts making sure to allocate the budget in the right platform, markets & format and moment in the consumer journey.
• Supported by a 360 strategy: All This supported by offline campaigns in airports, Outdoor, and TV.