“Misk – 10th Year Anniversary”

About Misk – 10th Year Anniversary

After a decade of empowerment and impact, MISK celebrates the 10th anniversary of its qualitative achievement, dynamic ecosystem. MISK’s anniversary marked years of empowering youth, building their potential, and developing their professional and personal skills, enabling them to lead the kingdom’s future. A vision realized through MISK programs, and creative initiatives shaped the roadmap of positive change and the core of a bright future made by creative youth moving forward towards border horizons.

Target Audience

Reaching out to users interested in Investments, startups, Education, entrepreneurship, science, technology, leadership, youth, NGOs, Technology, IT, digital marketing, innovations, AI.

Strategy

• Launched a media mix of relevant channels including social media, search and programmatic across different key markets namely Saudi Arabia.
• Advanced optimization tactics on a placement and creative levels were applied to hit the needed number of registrants at the optimal cost, along with using custom and lookalike audiences based on interests and behaviors to refine and customize the communication