Objective: to attract 500+ top talent for three prestigious programs—Master in Finance, Masters in Management, and Executive MBA

Key Success Drivers:

  • Strategic Planning: Leveraging a diversified mix of social media channels and search engines to maximize reach.
  • Media Budget Optimization: Ensuring cost-efficiency while driving high-quality traffic.
  • Data Capture: Streamlined processes for collecting and managing potential candidate information.
  • Innovative Creative Materials: Engaging and impactful visuals and messaging tailored to resonate with our target audience.
  • Enhanced Tracking & Automation: Utilizing advanced tools like Zapier to boost efficiency in tracking, lead nurturing, and process automation.

49M

Impressions

426K

Clicks

5%

Lead conversion rate

30%

Application submission
rate

40%

Acceptance Rate

521

Students enrolled

170

tudents added to the
waiting list for the next
intake