Objective: Double the registrations of last year to reach 40,000

Target Audience: Focus on Riyadh, marathon runners, sports lovers, youth & families.

Key Success Drivers:

• Data Driven:
  • Use 2024 campaign performance insights to design an optimized media plan focusing on the best performing channels
  • Use 2024 Database of registrants to create custom and lookalike audiences helping in optimizing the CPL and increasing the relevant registrations
• Communication approach: Custom communication for each audience segment.
  Start from generic communication to Focus on FOMO.
  Communicate the tracks with availabilities and pause the ones fully booked to optimize results.

• Optimization focus on channels, targeting and creatives performing the best
  Focus on Riyadh and less focus on rest of KSA for best performance